Recently, the OTT market has shown remarkable growth.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed website easily at home or on the go.
However, as subscription fees keep rising and extra costs are added,
interest in free streaming services is naturally growing.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
Where did OTT streaming start?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
Thanks to mobile and tablet accessibility,
OTT became a mainstream choice.
Especially as people spent more time at home during COVID-19,
OTT usage increased dramatically.
Strengths and weaknesses of OTT platforms
OTT allows users to watch what they prefer on demand.
Multiple OTT platforms release new shows and movies regularly.
But there are downsides as well.
Growing costs create frustration for users.
Recently, complaints about rising fees have become more common.
Understanding free streaming
Free platforms allow viewing in return for advertisements.
Content becomes accessible without subscription fees.
FAST services are becoming more popular.
It balances cost savings and profitability.
Growth reasons of FAST services
FAST services are quickly settling into the market.
Demand for cost-free viewing increased after COVID.
Emerging FAST platforms are gaining attention.
A wide content range boosts usage.
Final thoughts
Users seek alternatives as OTT pricing increases.
Finding the right platform is part of the experience.
The future of streaming looks promising.